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Thank you for visiting us
at FIE 2017
Frankfurt, Nov. 28 — 30



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Best for you



An Interactive Journey Into Flavors and Ingredients!


Enter to our Experience Center and see for yourself how we live backwardintegration.
Or find out how these raw materials unfold their full potential
in popular concepts for food and beverages with modern techniques and
comprehensive consumer knowledge.


The Best for You at a glance
Symrise interviews at Fi TV
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King of Onion 360°
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Listen to us at the conferences
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Read about us in the press releases
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Please take a close look at our FIE’ 17 concepts
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Symrise interviews at Fi TV

Symrise @ Fi TV: Frank Hoeving talks on Clean Label


Symrise @ Fi TV: Dr Alexander Lichter talks on Best of Nature.
Best of Science. Best for You.


Symrise @ Fi TV: Ute Woelke talks on Regulatory Affairs and Flavor Legislation


Symrise (Diana) @ Fi TV: Quentin Brouet talks on Vegetable Ingredients

King of Onion 360°
Listen to us at the conferences
Nov 28, 4 — 4.30 pm Diverging trends in global
flavour legislation and safety evaluation,
Fi Conference Discovery Theatre
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Nov 29, 4.15 — 4.45 pm Clean Label: Answering the
requirements of consumer preferred labeling,
Fi Conference Discovery Theatre
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Nov 30, 11 — 11.30 am A backward integration
approach to sustainability,
Fi Conference Meeting Room
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Nov 30, 11.30 — 12 am Achieving sustainability throughout
the supply chain: A case study with red beetroot,
Fi Conference Meeting Room
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Diverging trends in global flavour legislation and safety evaluation


Master Class: Food Safety & Regulatory Compliance
Nov 28, 4 — 4.30 pm, Fi Conference Discovery Theatre

Speaker
Ute Woelke · Vice President Strategic Regulatory Affairs · Symrise

Synopsis
Many countries are reviewing their existing legislation with regard to flavourings respectively start to develop own flavour legislation. To ensure permissibility a close monitoring is necessary. At the same time requirements for the safety evaluations of flavouring substances are increasing and data interpretation is becoming more and more complex. The presentation will give an overview how to master these challenges that have a big impact for global product development.

Interview with Ute WoelkeButton

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Diverging trends in global flavour legislation and safety evaluation
Master Class: Food Safety & Regulatory Compliance Nov 28, 4 — 4.30 pm, Fi Conference Discovery Theatre
Speaker
Ute Woelke · Vice President Strategic Regulatory Affairs · Symrise

Synopsis
Many countries are reviewing their existing legislation with regard to flavourings respectively start to develop own flavour legislation. To ensure permissibility a close monitoring is necessary. At the same time requirements for the safety evaluations of flavouring substances are increasing and data interpretation is becoming more and more complex. The presentation will give an overview how to master these challenges that have a big impact for global product development.

Interview with Ute WoelkeButton



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Clean Label: Answering the requirements of consumer preferred labeling


Clean Label & Natural Ingredients: Part 2
Nov 29, 4.15 — 4.45 pm, Fi Conference Discovery Theatre

Speaker
Frank Höving · Vice President Category Culinary EAME · Symrise

Synopsis
Naturalness is one of the most important drivers in the food market – it has become prerequisite. Consumers are looking for naturally sourced, high quality, better tasting products that are healthy and good for the environment. There is a growing demand for "real food" made only with best natural ingredients, carefully sourced and prepared – Transparency and Clean Label become key in consumer purchasing decisions. Hence many food products are being reformulated towards offering more clean & clear labeling while using kitchen like ingredients.
Our presentation will give an overview how to answer the requirements of consumer preferred labeling. It will focus on the dimensions of specific technology know-how and backwards integrated raw materials as well as on the support in declaration options. How do we approach these challenges by combining the best of nature with the best of science?

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Clean Label: Answering the requirements of consumer preferred labeling
Clean Label & Natural Ingredients: Part 2 Nov 29, 4.15 — 4.45 pm, Fi Conference Discovery Theatre
Speaker
Frank Höving · Vice President Category Culinary EAME · Symrise

Synopsis
Naturalness is one of the most important drivers in the food market – it has become prerequisite. Consumers are looking for naturally sourced, high quality, better tasting products that are healthy and good for the environment. There is a growing demand for "real food" made only with best natural ingredients, carefully sourced and prepared – Transparency and Clean Label become key in consumer purchasing decisions. Hence many food products are being reformulated towards offering more clean & clear labeling while using kitchen like ingredients.
Our presentation will give an overview how to answer the requirements of consumer preferred labeling. It will focus on the dimensions of specific technology know-how and backwards integrated raw materials as well as on the support in declaration options. How do we approach these challenges by combining the best of nature with the best of science?

Learn more about clean labelButton

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A backward integration approach to sustainability


Master Class: Sustainability
Nov 30, 11 — 11.30 am, Fi Conference Meeting Room

Speaker
Hamish Taylor · Advisor on Sustainability to Symrise

Synopsis
This case study focuses on creating a sustainable supply of citrus through development of a local network of farmers, cooperatives and university. As well as promoting biodiversity, there is a focus on ensuring a dependable livelihood: each individual farmer must be able to earn a living from their citrus harvests – now and in the future. Farmers will be motivated to further invest in citrus growing only if they can earn a decent living for themselves and for future generations.

A backward integration approach to sustainability
Master Class: Sustainability
Nov 30, 11 — 11.30 am, Fi Conference Meeting Room
Speaker
Hamish Taylor · Advisor on Sustainability to Symrise

Synopsis
This case study focuses on creating a sustainable supply of citrus through development of a local network of farmers, cooperatives and university. As well as promoting biodiversity, there is a focus on ensuring a dependable livelihood: each individual farmer must be able to earn a living from their citrus harvests – now and in the future. Farmers will be motivated to further invest in citrus growing only if they can earn a decent living for themselves and for future generations.
Achieving sustainability throughout the supply chain:
A case study with red beetroot


Master Class: Sustainability
Nov 30, 11.30 — 12 am, Fi Conference Meeting Room

Speaker
Rob Evans · R&D Director · Diana Food

Synopsis
Consumers' desire for high quality, healthy, nutritious and ethically friendly food has been growing significantly in recent years. Increased demand for more traceability, improved environmental footprint, naturalness and best agricultural practices are raising the bar of expectations embodied by industrial players. Using the example of the red beetroot sustainable stream, take a deep dive into Sustainability as a fully integrated approach covering the whole value chain. From seed to fork, the presentation will focus on the different drivers to boost streams sustainability & performance: varietal selection, raw materials sustainable sourcing, actives selection and standardization, processing, application.

Download presentationButton

Achieving sustainability throughout the supply chain:
A case study with red beetroot
Master Class: Sustainability
Nov 30, 11.30 — 12 am, Fi Conference Meeting Room
Speaker
Rob Evans · R&D Director · Diana Food

Synopsis
Consumers' desire for high quality, healthy, nutritious and ethically friendly food has been growing significantly in recent years. Increased demand for more traceability, improved environmental footprint, naturalness and best agricultural practices are raising the bar of expectations embodied by industrial players. Using the example of the red beetroot sustainable stream, take a deep dive into Sustainability as a fully integrated approach covering the whole value chain. From seed to fork, the presentation will focus on the different drivers to boost streams sustainability & performance: varietal selection, raw materials sustainable sourcing, actives selection and standardization, processing, application.

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Press Releases
Holzminden, November 1, 2017
Experience the Best Taste from Nature and Science at the “Food Ingredients Europe”
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Holzminden, November 13, 2017
Presentations on Sustainability and Naturalness at the Food Ingredients Europe Trade Show
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Holzminden, November 27, 2017
The onion becomes a video star at the FIE, with a virtual expedition from the field to the plate
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Experience the Best Taste from Nature and Science at the “Food Ingredients Europe”
Holzminden, November 1, 2017

  • — Symrise Experience Center brings the cultivation of flavoring raw materials to life
  • — From nature to the table – exploring processes and consumer wishes
  • — Experience immersive culinary samples of multifaceted taste concepts

Visitors to the “Food Ingredients Europe” (FIE) trade fair in Frankfurt from November 28-30, 2017, will be able to experience something special: At its booth in Hall 8 of the world’s leading trade fair for food ingredients, Symrise will take visitors on an interactive journey into the world of taste under the motto “Best of Nature. Best of Science. Best for You!” The excursion begins out on the field with the raw materials. It then takes visitors into development, covering modern extraction and production techniques, and delves into the vast range of consumer wishes. The journey comes to a flavorful conclusion with trendy taste and product concepts from Symrise.


Banana, vanilla, onion – these raw materials belong to the key ingredients for culinary flavors. Symrise knows each of them well as its flavor experts’ work involves all facets of these ingredients. Variety selection, optimized cultivation, careful processing and utilizing every component of a given raw material are all part of the Holzminden-based company’s daily routine. The company will be offering a tasty sample of its expertise at the FIE in Hall 8: At booths A.69 and A.79, visitors will be able to experience for themselves how Symrise implements the backward integration of important key raw materials. They will also learn how the company pairs its extensive consumer knowledge with modern processes that extract the full flavor of natural ingredients to create trendy food and beverage concepts.


Time for Promising Concepts

“In the Experience Center, we will show how we source our raw materials responsibly across the entire value chain,” says Dr. Alexander Lichter, Sales Director Flavor EAME at Symrise. “We supplement this with our technological expertise and precise knowledge of consumer wishes. This means our raw materials develop their full taste and special character in popular foods and beverages. In this way, we combine the best of our DIANA and FLAVOR divisions for delicious experiences directly from nature – experiences that we are happy to share with our customers, which is why we are inviting them to visit us at the FIE in Frankfurt.”


100 Percent Nature for 100 Percent Enjoyment

At the end of the journey, Symrise will invite visitors to its “trendy eatery”: Customers and business partners can sample various product concepts – including snacks, culinary delights, drinks and desserts. These combine new and proven ideas in creative and delicious ways. Visitors can try for themselves how tasty these are: Fruity smoothies, smooth dairy dishes and delicacies from the veggie world will delight the Symrise guests, as will hearty burgers, a savory onion soup and refreshing drinks. And there’s even a colorful lollipop included for the sweet tooths among them. This allows guests to experience for themselves how tomorrow’s flavors evolve today from flavorful beetroot, bergamot and cranberries. “Today, eating means much more than simply consuming food – it is supposed to be fun, to please the palate and offer a lasting experience. Which is why the focus is definitely on enjoyable quality,” adds Alexander Lichter. “We rely on comprehensive concepts that combine scientific and culinary expertise in natural and responsible products.”

Further information and an appointment to visit can be obtained directly through Symrise and via its platform fie2017.symrise.com

About Symrise

Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.
Its sales of more than € 2.9 billion in the 2016 fiscal year make Symrise a leading global provider in the flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented by more than 90 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more … www.symrise.com


Download PDFButton

  • — Symrise Experience Center brings the cultivation of flavoring raw materials to life
  • — From nature to the table – exploring processes and consumer wishes
  • — Experience immersive culinary samples of multifaceted taste concepts

Visitors to the “Food Ingredients Europe” (FIE) trade fair in Frankfurt from November 28-30, 2017, will be able to experience something special: At its booth in Hall 8 of the world’s leading trade fair for food ingredients, Symrise will take visitors on an interactive journey into the world of taste under the motto “Best of Nature. Best of Science. Best for You!” The excursion begins out on the field with the raw materials. It then takes visitors into development, covering modern extraction and production techniques, and delves into the vast range of consumer wishes. The journey comes to a flavorful conclusion with trendy taste and product concepts from Symrise.


Banana, vanilla, onion – these raw materials belong to the key ingredients for culinary flavors. Symrise knows each of them well as its flavor experts’ work involves all facets of these ingredients. Variety selection, optimized cultivation, careful processing and utilizing every component of a given raw material are all part of the Holzminden-based company’s daily routine. The company will be offering a tasty sample of its expertise at the FIE in Hall 8: At booths A.69 and A.79, visitors will be able to experience for themselves how Symrise implements the backward integration of important key raw materials. They will also learn how the company pairs its extensive consumer knowledge with modern processes that extract the full flavor of natural ingredients to create trendy food and beverage concepts.


Time for Promising Concepts

“In the Experience Center, we will show how we source our raw materials responsibly across the entire value chain,” says Dr. Alexander Lichter, Sales Director Flavor EAME at Symrise. “We supplement this with our technological expertise and precise knowledge of consumer wishes. This means our raw materials develop their full taste and special character in popular foods and beverages. In this way, we combine the best of our DIANA and FLAVOR divisions for delicious experiences directly from nature – experiences that we are happy to share with our customers, which is why we are inviting them to visit us at the FIE in Frankfurt.”


100 Percent Nature for 100 Percent Enjoyment

At the end of the journey, Symrise will invite visitors to its “trendy eatery”: Customers and business partners can sample various product concepts – including snacks, culinary delights, drinks and desserts. These combine new and proven ideas in creative and delicious ways. Visitors can try for themselves how tasty these are: Fruity smoothies, smooth dairy dishes and delicacies from the veggie world will delight the Symrise guests, as will hearty burgers, a savory onion soup and refreshing drinks. And there’s even a colorful lollipop included for the sweet tooths among them. This allows guests to experience for themselves how tomorrow’s flavors evolve today from flavorful beetroot, bergamot and cranberries. “Today, eating means much more than simply consuming food – it is supposed to be fun, to please the palate and offer a lasting experience. Which is why the focus is definitely on enjoyable quality,” adds Alexander Lichter. “We rely on comprehensive concepts that combine scientific and culinary expertise in natural and responsible products.”

Further information and an appointment to visit can be obtained directly through Symrise and via its platform fie2017.symrise.com

About Symrise

Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.
Its sales of more than € 2.9 billion in the 2016 fiscal year make Symrise a leading global provider in the flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented by more than 90 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more … www.symrise.com


Download PDFButton
Presentations on Sustainability and Naturalness at the Food Ingredients Europe Trade Show
Holzminden, November 13, 2017

  • — Four presentations on sustainable flavor extraction held by renowned experts
  • — Expertise in naturalness expanded by the synergy of the Flavor and Diana divisions

Fruits, roots, seeds, bark, herbs, flowers and nuts: Natural flavors and sustainable foods are growing in popularity around the world. Symrise specialists present their range in terms of sustainability and naturalness at Food Ingredients Europe (FIE), the world’s leading trade fair for food ingredients, held in Frankfurt from November 28–30, 2017. The company demonstrates how well-positioned it is to meet the needs of customers today and tomorrow.


Consumers love natural tastes. This trend began in individual markets and with individual product categories. The situation has now changed completely. More than ever, consumers want environmentally friendly and ethical food for conscious nutrition. Symrise recognized these trends early on and has conducted numerous studies to analyze them. Visitors can see the results and solutions from this at FIE 2017 during four exciting presentations.


Hamish Taylor, Project Manager for Sustainability at Symrise, will present a project for sustainable cultivation of citrus fruit in Calabria. The project is working toward building a local network of farmers, cooperatives and universities. It aims to foster biodiversity in the region and support the farmers in achieving a reliable livelihood. “The local farmers only feel motivated to invest more in the cultivation of citrus fruit if it will allow them to earn an appropriate income for themselves and future generations,” Taylor explains.


Rob Evans, head of the research & development department of the Diana Food division, will present how sustainability can be implemented across the entire value chain using a study on beetroot. In his presentation, he will show how type selection, sourcing and processing of raw materials, from the producer to the consumer, can ensure a sustainable range of products.


Successful concepts for the future

The growing demand for “real food” made from the best natural ingredients, responsibly produced by carefully selected growers, has led to the fact that transparency and “clean labels” with a short list of ingredients significant influence consumers’ purchasing decisions. Frank Hoeving, Vice President of Category Culinary EAME at Symrise, provides an overview of how the consumers’ desires regarding food labeling can be met. He will speak about backward integration of raw materials and the expertise of Symrise in specific production processes as well as support for proper labeling.

The global boom in demand for natural-tasting food has now also extended to the emerging markets. The governments in these countries are increasingly reviewing and planning to pass their own laws regarding flavoring substances and food safety. The legal and technical production challenges that can result from these developments and how these challenges can be successfully met will be addressed by Ute Woelke, Vice President for Strategic Regulatory Affairs at Symrise, in the third presentation.

Given the global trend toward naturalness and sustainability, Symrise is continually expanding its competence in naturalness. The company is working on a strategic platform based on both – decades of experience and profound corporate knowledge in the processing of botanical raw materials, and it also draws on the results of a cross-national study in which Symrise analyzed the matter from the view of the consumers and experts with an eye on technological requirements.

“We can say with precision how a certain beverage should taste and which additional characteristics will boost the impression of naturalness. This allows us to understand consumer wishes more closely and we can implement them in successful beverage concepts,” says Dr. Alexander Lichter, Sales Director Flavor EAME at Symrise.

Further information and an appointment to visit can be obtained directly through Symrise and via its platform fie2017.symrise.com

About Symrise

Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.

Its sales of more than € 2.9 billion in the 2016 fiscal year make Symrise a leading global provider in the flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented by more than 90 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more … www.symrise.com


Download PDFButton

  • — Four presentations on sustainable flavor extraction held by renowned experts
  • — Expertise in naturalness expanded by the synergy of the Flavor and Diana divisions

Fruits, roots, seeds, bark, herbs, flowers and nuts: Natural flavors and sustainable foods are growing in popularity around the world. Symrise specialists present their range in terms of sustainability and naturalness at Food Ingredients Europe (FIE), the world’s leading trade fair for food ingredients, held in Frankfurt from November 28–30, 2017. The company demonstrates how well-positioned it is to meet the needs of customers today and tomorrow.


Consumers love natural tastes. This trend began in individual markets and with individual product categories. The situation has now changed completely. More than ever, consumers want environmentally friendly and ethical food for conscious nutrition. Symrise recognized these trends early on and has conducted numerous studies to analyze them. Visitors can see the results and solutions from this at FIE 2017 during four exciting presentations.


Hamish Taylor, Project Manager for Sustainability at Symrise, will present a project for sustainable cultivation of citrus fruit in Calabria. The project is working toward building a local network of farmers, cooperatives and universities. It aims to foster biodiversity in the region and support the farmers in achieving a reliable livelihood. “The local farmers only feel motivated to invest more in the cultivation of citrus fruit if it will allow them to earn an appropriate income for themselves and future generations,” Taylor explains.


Rob Evans, head of the research & development department of the Diana Food division, will present how sustainability can be implemented across the entire value chain using a study on beetroot. In his presentation, he will show how type selection, sourcing and processing of raw materials, from the producer to the consumer, can ensure a sustainable range of products.


Successful concepts for the future

The growing demand for “real food” made from the best natural ingredients, responsibly produced by carefully selected growers, has led to the fact that transparency and “clean labels” with a short list of ingredients significant influence consumers’ purchasing decisions. Frank Hoeving, Vice President of Category Culinary EAME at Symrise, provides an overview of how the consumers’ desires regarding food labeling can be met. He will speak about backward integration of raw materials and the expertise of Symrise in specific production processes as well as support for proper labeling.


The global boom in demand for natural-tasting food has now also extended to the emerging markets. The governments in these countries are increasingly reviewing and planning to pass their own laws regarding flavoring substances and food safety. The legal and technical production challenges that can result from these developments and how these challenges can be successfully met will be addressed by Ute Woelke, Vice President for Strategic Regulatory Affairs at Symrise, in the third presentation.


Given the global trend toward naturalness and sustainability, Symrise is continually expanding its competence in naturalness. The company is working on a strategic platform based on both – decades of experience and profound corporate knowledge in the processing of botanical raw materials, and it also draws on the results of a cross-national study in which Symrise analyzed the matter from the view of the consumers and experts with an eye on technological requirements.


“We can say with precision how a certain beverage should taste and which additional characteristics will boost the impression of naturalness. This allows us to understand consumer wishes more closely and we can implement them in successful beverage concepts,” says Dr. Alexander Lichter, Sales Director Flavor EAME at Symrise.


Further information and an appointment to visit can be obtained directly through Symrise and via its platform fie2017.symrise.com

About Symrise

Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.


Its sales of more than € 2.9 billion in the 2016 fiscal year make Symrise a leading global provider in the flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented by more than 90 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.


Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more … www.symrise.com


Download PDFButton

The onion becomes a video star at the FIE, with a virtual expedition from the field to the plate
Holzminden, November 27, 2017

  • — For the FI Europe 2017, Symrise produced the virtual reality film “King of Onion 360°”
  • — Cultivation, harvesting, processing, cooking: Viewers embark on a virtual journey
  • — Unique 360-degree drone creates immersive film experience

Why is the onion considered the queen of the kitchen, and why is Symrise the king of onion? From November 28-30, 2017, visitors to the Symrise booth at the world’s leading trade show for food ingredients, Food Ingredients Europe, will find answers to these questions in a film shot with 360° virtual reality technology. Symrise used “Spherie”, a drone capable of capturing panoramic views, to film the content. The result is a virtual reality film that takes the viewer on a journey, allowing them to experience firsthand how the golden vegetables are harvested and processed. Through this interactive journey, viewers get a behind-the-scenes look at the kitchens at Symrise, one of the world’s leading suppliers of fragrances and flavorings, as new dishes are made from the beloved local ingredient.


Symrise will present the virtual film experience, “King of Onion 360°”, during the three days of the trade show and will invite visitors on an interactive journey into the world of taste, using the motto “Best of Nature. Best of Science. Best for You.”


The Onion in 360° Virtual Reality

The onion is a fascinating vegetable. Its intensive aroma brings tears to the eyes, yet it is also a key ingredient in many savory dishes. Onions are used as basic materials or flavor carriers in 95 percent of all soups, sauces, readymade meals and preparations of meat or fish. For 60 years, Symrise has been processing this natural ingredient for convenience products.


Yet, the supposedly ordinary vegetable is very demanding: Alternating with wheat, potatoes and turnips, the onion is only planted every seven years. To show how sustainable and regional onion cultivation works, Symrise is taking its customers on an aerial adventure. To carry out this task, the Holzmindenbased company commissioned the Hamburg-based film production company Spice VR. Their experts sent a unique drone into the sky. With six cameras on board, “Spherie” is the world’s first drone specially designed for 360° VR filming. No one has ever been this close to the onion cultivation process – until now.


Thanks to the drone, viewers can “float” above farmer Jochen Ricke’s onion fields in Allersheim. The small village is just a stone’s throw away from the main factory in Holzminden. Ricke is one of Symrise’s close contract partners. The majority of the 8,500 tons of onions that Symrise purchases every year come from farmers within a radius of 50 kilometers. As a result, transport routes and energy costs are kept to a minimum.

A Completely Novel and Immersive Film Experience

The VR film “King of Onion 360°” takes viewers on the journey of the onion – from recipes and sustainable, local cultivation to industrial processing and its role as the flavoring component in many readymade meals. For Project Manager Dominik Rzepka, from the Corporate Communications department at Symrise, the film project represented an exciting challenge: “Producing a 360-degree virtual reality film required a whole new way of thinking, as well as meticulous preparation for the scenes. During the shooting, you have to constantly make sure that no one is in range of the special cameras besides the actors – otherwise they will be seen in the video. If this had happened, it could only be determined later, after reviewing all of the footage – only then could we be sure that a scene had been successful. Thanks to the experience of Spice VR and support from many motivated colleagues and partners, we are able to provide this unique insight into our industry.”

About Symrise

Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.

Its sales of more than € 2.9 billion in the 2016 fiscal year make Symrise a leading global provider in the flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented by more than 90 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more … www.symrise.com


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Download Press ImagesButton

  • — For the FI Europe 2017, Symrise produced the virtual reality film “King of Onion 360°”
  • — Cultivation, harvesting, processing, cooking: Viewers embark on a virtual journey
  • — Unique 360-degree drone creates immersive film experience

Why is the onion considered the queen of the kitchen, and why is Symrise the king of onion? From November 28-30, 2017, visitors to the Symrise booth at the world’s leading trade show for food ingredients, Food Ingredients Europe, will find answers to these questions in a film shot with 360° virtual reality technology. Symrise used “Spherie”, a drone capable of capturing panoramic views, to film the content. The result is a virtual reality film that takes the viewer on a journey, allowing them to experience firsthand how the golden vegetables are harvested and processed. Through this interactive journey, viewers get a behind-the-scenes look at the kitchens at Symrise, one of the world’s leading suppliers of fragrances and flavorings, as new dishes are made from the beloved local ingredient.


Symrise will present the virtual film experience, “King of Onion 360°”, during the three days of the trade show and will invite visitors on an interactive journey into the world of taste, using the motto “Best of Nature. Best of Science. Best for You.”


The Onion in 360° Virtual Reality

The onion is a fascinating vegetable. Its intensive aroma brings tears to the eyes, yet it is also a key ingredient in many savory dishes. Onions are used as basic materials or flavor carriers in 95 percent of all soups, sauces, readymade meals and preparations of meat or fish. For 60 years, Symrise has been processing this natural ingredient for convenience products.


Yet, the supposedly ordinary vegetable is very demanding: Alternating with wheat, potatoes and turnips, the onion is only planted every seven years. To show how sustainable and regional onion cultivation works, Symrise is taking its customers on an aerial adventure. To carry out this task, the Holzmindenbased company commissioned the Hamburg-based film production company Spice VR. Their experts sent a unique drone into the sky. With six cameras on board, “Spherie” is the world’s first drone specially designed for 360° VR filming. No one has ever been this close to the onion cultivation process – until now.


Thanks to the drone, viewers can “float” above farmer Jochen Ricke’s onion fields in Allersheim. The small village is just a stone’s throw away from the main factory in Holzminden. Ricke is one of Symrise’s close contract partners. The majority of the 8,500 tons of onions that Symrise purchases every year come from farmers within a radius of 50 kilometers. As a result, transport routes and energy costs are kept to a minimum.

A Completely Novel and Immersive Film Experience

The VR film “King of Onion 360°” takes viewers on the journey of the onion – from recipes and sustainable, local cultivation to industrial processing and its role as the flavoring component in many readymade meals. For Project Manager Dominik Rzepka, from the Corporate Communications department at Symrise, the film project represented an exciting challenge: “Producing a 360-degree virtual reality film required a whole new way of thinking, as well as meticulous preparation for the scenes. During the shooting, you have to constantly make sure that no one is in range of the special cameras besides the actors – otherwise they will be seen in the video. If this had happened, it could only be determined later, after reviewing all of the footage – only then could we be sure that a scene had been successful. Thanks to the experience of Spice VR and support from many motivated colleagues and partners, we are able to provide this unique insight into our industry.”

About Symrise

Symrise is a global supplier of fragrances, flavorings, cosmetic active ingredients and raw materials, as well as functional ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements and pet food.

Its sales of more than € 2.9 billion in the 2016 fiscal year make Symrise a leading global provider in the flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented by more than 90 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process. Symrise – always inspiring more … www.symrise.com


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Download Press FolderButton

Download Press ImagesButton




Our concepts
What you taste is what you get.
Please take a close look at our fie’ 17 concepts.





Concepts


Yello Submarine & Greenery
Smoothie yogurt with vegetables & fruits

Green and yellow: These two colors are two variations of a smoothie yogurt that combines fruit and vegetables in an unparalleled fresh mix. Cucumber, kale, lime and mint or celery, lemon, grapefruit and ginger from the broad portfolio of natural ingredients give these healthy snacks their color and, of course, their taste. Fruit and veggies combinations ...

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Yello Submarine & Greenery
Smoothie yogurt with vegetables & fruits


Green and yellow: These two colors are two variations of a smoothie yogurt that combines fruit and vegetables in an unparalleled fresh mix. Cucumber, kale, lime and mint or celery, lemon, grapefruit and ginger from the broad portfolio of natural ingredients give these healthy snacks their color and, of course, their taste. Fruit and veggies combinations ...



Bunny Cubes
Carrot & Orange Cereal Cubes – sugar reduced & with Vitamin A

Healthy and authentic foods are in demand around the world. And at the same time, a growing number of people don’t make time anymore to sit down and eat a balanced meal. To make things quick, they opt for snacks, which should be as healthy, nutritious and delicious as fresh food is. With our Carrot-Orange Cereal Cubes, we’ve developed a snack that does just that: ...

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Bunny Cubes
Carrot & Orange Cereal Cubes – sugar reduced & with Vitamin A


Healthy and authentic foods are in demand around the world. And at the same time, a growing number of people don’t make time anymore to sit down and eat a balanced meal. To make things quick, they opt for snacks, which should be as healthy, nutritious and delicious as fresh food is. With our Carrot-Orange Cereal Cubes, we’ve developed a snack that does just that: ...



Cidre de Pink
Natural & Premium – Cloudy pink grapefruit Cider with lavender

Whether you call it cidre, cider or apple wine – this refreshing product category is gaining popularity throughout Europe – especially when it comes to drinks with a flavor twist. Our premium fusion of apple cider and pink grapefruit, which is also exquisitely enriched with a hint of fresh lavender extract, offers a unique and new taste experience. ...

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Cidre de Pink
Natural & Premium – Cloudy pink grapefruit Cider with lavender


Whether you call it cidre, cider or apple wine – this refreshing product category is gaining popularity throughout Europe – especially when it comes to drinks with a flavor twist. Our premium fusion of apple cider and pink grapefruit, which is also exquisitely enriched with a hint of fresh lavender extract, offers a unique and new taste experience. ...



Citrelicious
Pure Hydration with out any calories & sugar

People who are conscious about their health often drink only water, with or without carbonation. This means forgoing taste – which isn’t always an easy decision. But soft drinks as well as some types of flavored water often have an excessively high sugar content, which causes weight gain. And sometimes they taste just a little bit too artificial or uninteresting. We have identified ...

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Citrelicious
Pure Hydration with out any calories & sugar


People who are conscious about their health often drink only water, with or without carbonation. This means forgoing taste – which isn’t always an easy decision. But soft drinks as well as some types of flavored water often have an excessively high sugar content, which causes weight gain. And sometimes they taste just a little bit too artificial or uninteresting. We have identified ...



Craft Cola
The Premium Original

Cola nuts and vanilla from Madagascar and a variety of citrus fruits and spices are responsible for the tangy-fruity taste, while barley malt, hibiscus and a concentrate of purple carrots are responsible for the color: Our craft cola...

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Craft Cola
The Premium Original


Cola nuts and vanilla from Madagascar and a variety of citrus fruits and spices are responsible for the tangy-fruity taste, while barley malt, hibiscus and a concentrate of purple carrots are responsible for the color: Our craft cola ...



Crunch
Filled chocolate pralines with naturals flavors & crunch flakes Clean Label Solutions for Ch ocolate

There is an ongoing consumer trend around the world for clarity and purity. Clean label products with transparent and simple lists of ingredients that are free from flavors and artificial ingredients are high in demand. At the same time, consumers also demand great tastes. Delicious chocolates ...

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Crunch
Filled chocolate pralines with naturals flavors & crunch flakes Clean Label Solutions for Ch ocolatel


There is an ongoing consumer trend around the world for clarity and purity. Clean label products with transparent and simple lists of ingredients that are free from flavors and artificial ingredients are high in demand. At the same time, consumers also demand great tastes. Delicious chocolates ...



C YOU
Citrus fruit gums With Auth entic Natural Alternatives to Citrus Oils, natural colors & vitamin C from acerola

Fresh, fruity, slightly sour: That is how people imagine citrusy sweets should taste. Oils from citrus fruits are frequently used in flavor compositions to deliver that authentic citrus taste. The challenge for the future will be procuring enough quality raw materials at an affordable cost – the demand for citrus oils ...

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C YOU
Citrus fruit gums With Auth entic Natural Alternatives to Citrus Oils, natural colors & vitamin C from acerola


Fresh, fruity, slightly sour: That is how people imagine citrusy sweets should taste. Oils from citrus fruits are frequently used in flavor compositions to deliver that authentic citrus taste. The challenge for the future will be procuring enough quality raw materials at an affordable cost – the demand for citrus oils ...



Friendchips
German & French type chips celebrating Symrise’ & Diana’s uniqueness in snack food

The iconic snack is becoming more and more natural: Consumers want to know that only the best ingredients are used. In the past years, we have combined our natural flavors, colors and spices – from red wine vinegar and beef powder to onion extract and natural flavors – in such a way ...

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Friendchips
German & French type chips celebrating Symrise’ & Diana’s uniqueness in snack food


The iconic snack is becoming more and more natural: Consumers want to know that only the best ingredients are used. In the past years, we have combined our natural flavors, colors and spices – from red wine vinegar and beef powder to onion extract and natural flavors – in such a way ...



Grillin’ me softly
Clean label Burger with auth entic natural grill taste

Hamburgers are a long-standing trend in gastronomy. From food trucks to Michelin-starred restaurants, chefs prepare these hearty products that grab our appetite with the simplicity of an onion bun, meat, sauce and a bit of lettuce – and yet they can look different every time. We have developed a ...

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Grillin’ me softly
Clean label Burger with auth entic natural grill taste


Hamburgers are a long-standing trend in gastronomy. From food trucks to Michelin-starred restaurants, chefs prepare these hearty products that grab our appetite with the simplicity of an onion bun, meat, sauce and a bit of lettuce – and yet they can look different every time. We have developed a ...



Hot Shock
Chocolate Drink with reduced sugar content

During autumn at the sea, sitting at the fireplace after a winter stroll or simply at the kitchen table on a rainy day: Hot chocolate brings feelings of well-being and reward like almost no other drink. If only it didn’t have so much sugar. Through sweetness optimization ...

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Hot Shock
Chocolate Drink with reduced sugar content


During autumn at the sea, sitting at the fireplace after a winter stroll or simply at the kitchen table on a rainy day: Hot chocolate brings feelings of well-being and reward like almost no other drink. If only it didn’t have so much sugar. Through sweetness optimization ...



Ice, Ice, Baby
Smooth almond milk ice cream in soft serve with your choice of toppings

The trend is clear: Consumers are eating fewer dairy products than in the past. In Germany, for example, 13 percent of people are reducing their consumption. Worldwide, the share of alternative products is growing by 12 percent. The reason: Consumers ...

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Ice, Ice, Baby
Smooth almond milk ice cream in soft serve with your choice of toppings


The trend is clear: Consumers are eating fewer dairy products than in the past. In Germany, for example, 13 percent of people are reducing their consumption. Worldwide, the share of alternative products is growing by 12 percent. The reason: Consumers ...



Keep Cool
Flavor Technology for Ch ewing Gum

A lot of people use chewing gum to get fresh breath and make their teeth feel clean. However, existing flavor technologies are not fully able to support consumer needs. We have developed a new patented technology that not only delivers a fast onset of flavor release but ...

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Keep Cool
Flavor Technology for Ch ewing Gum


A lot of people use chewing gum to get fresh breath and make their teeth feel clean. However, existing flavor technologies are not fully able to support consumer needs. We have developed a new patented technology that not only delivers a fast onset of flavor release but ...



Lemon loves Leaves
Beer Mix Drink infused by nature

Whereas the beer market overall is stagnating, one segment of it is booming: flavored beer & beer mixed drinks – both of the alcoholic and non-alcoholic variety. The trend toward natural product solutions is prevalent with beer mixed drinks, as well, for example, when ...

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Lemon loves Leaves
Beer Mix Drink infused by nature


Whereas the beer market overall is stagnating, one segment of it is booming: flavored beer & beer mixed drinks – both of the alcoholic and non-alcoholic variety. The trend toward natural product solutions is prevalent with beer mixed drinks, as well, for example, when ...



London Dry Gin
The premium Driver – New experimental combinations are adding to th e Gin craze

While a well-stocked supermarket several years ago may have had three different bottles of gin on its shelves, today dozens of brands entice consumers. In bars and pubs, whole pages of the drink menu are reserved for gin mixed drinks – and some big cities even ...

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London Dry Gin
The premium Driver – New experimental combinations are adding to th e Gin craze


While a well-stocked supermarket several years ago may have had three different bottles of gin on its shelves, today dozens of brands entice consumers. In bars and pubs, whole pages of the drink menu are reserved for gin mixed drinks – and some big cities even ...



Mrs. Chicken
Chicken Ham – clean label guaranted

Especially where meat is concerned, more and more consumers are insisting on buying a product that is as healthy, pure, safe and trustful as possible. A tasty chicken ham, for example, should contain no synthetic additives – the principles of ...

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Mrs. Chicken
Chicken Ham – clean label guaranted


Especially where meat is concerned, more and more consumers are insisting on buying a product that is as healthy, pure, safe and trustful as possible. A tasty chicken ham, for example, should contain no synthetic additives – the principles of ...



My dairy break
Yogurt snack with a delicious auth entic strawb erry taste

Although the market share of dairy products is decreasing worldwide, their share of packaged snacks onsupermarket shelves is growing. Our shelf-stablestrawberry yogurt in pouches can be enjoyed easily without a spoon and therefore anytime and anywhere. And it is ...

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My dairy break
Yogurt snack with a delicious auth entic strawb erry taste


Although the market share of dairy products is decreasing worldwide, their share of packaged snacks onsupermarket shelves is growing. Our shelf-stablestrawberry yogurt in pouches can be enjoyed easily without a spoon and therefore anytime and anywhere. And it is ...



Onion Soup
Natural, deep & rich taste – clean label

For dozens of years, we have been working with local farmers around Holzminden and in France producing onions - which is one of our most important raw material. These farmers produce the “queen of the kitchen” in a sustainable way – and ...

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Onion Soup
Natural, deep & rich taste – clean label


For dozens of years, we have been working with local farmers around Holzminden and in France producing onions - which is one of our most important raw material. These farmers produce the “queen of the kitchen” in a sustainable way – and ...



Part de Deux
A Natural Alternative to Vanilla Extract for Petite Four

Vanilla is one of the most popular tastes in the world – and is used as a natural flavor in our petit fours. We have continued to develop the flavoring component in the past years in many different directions, be they with phenolic, balsamic, vanillin, woody or ...

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Part de Deux
A Natural Alternative to Vanilla Extract for Petite Four


Vanilla is one of the most popular tastes in the world – and is used as a natural flavor in our petit fours. We have continued to develop the flavoring component in the past years in many different directions, be they with phenolic, balsamic, vanillin, woody or ...



Part de Deux
A Natural Alternative Flavor Solution for Petite Four

15,000 tonnes of vanillin are used in baking and cooking each year to give dishes that well- known and loved sweet and well-balanced vanilla taste. The flavor is, however, not all that easy to come by, especially not with the current growing demand. There are ...

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Part de Deux
A Natural Alternative Flavor Solution for Petite Four


15,000 tonnes of vanillin are used in baking and cooking each year to give dishes that well- known and loved sweet and well-balanced vanilla taste. The flavor is, however, not all that easy to come by, especially not with the current growing demand. There are ...



Sweet Popcorn
Natural tasty and eye catching

Consumers want to be healthier without cutting out snacks. The market is really dynamic: it is expected to grow by 14 percent to € 500 million by 2021 in Western Europe, and requires fast and innovative solutions to be successful in this rapidly changing market. In order ...

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Sweet Popcorn
A Natural Alternative Flavor Solution for Petite Four


Consumers want to be healthier without cutting out snacks. The market is really dynamic: it is expected to grow by 14 percent to € 500 million by 2021 in Western Europe, and requires fast and innovative solutions to be successful in this rapidly changing market. In order ...



Red Hopper
Raspberry Hop Liqueur – The grown-up taste experience

Fruit liquors taste superb when made with high-quality ingredients. Fruit liqueurs form the largest group of the liqueur segment. The segment includes many different varieties – liqueurs are produced from almost all known fruits. Whether enjoyed straight or mixed in ...

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Red Hopper
Raspberry Hop Liqueur – The grown-up taste experience


Consumers want to be healthier without cutting out snacks. The market is really dynamic: it is expected to grow by 14 percent to € 500 million by 2021 in Western Europe, and requires fast and innovative solutions to be successful in this rapidly changing market. In order ...



Smooth Veggie
A vegetable juice of carrot and cucumber

An innovative and natural way of consuming vegetables, with even more fresh and intense taste experience. Fresh and authentic vegetable, “garden-picked” taste experience. Natural ingredients providing intense notes of raw carrot. In line with ...

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Smooth Veggie
A vegetable juice of carrot and cucumber


An innovative and natural way of consuming vegetables, with even more fresh and intense taste experience. Fresh and authentic vegetable, “garden-picked” taste experience. Natural ingredients providing intense notes of raw carrot. In line with ...



Tealight
Ice tea drinks with reduced sugar content

Iced tea is one of the most popular drinks on a hot summer day – and it has a huge amount of sugar in it. This makes it less enjoyable for many people, especially since more and more consumers want to enjoy drinks that not only taste great but also make ...

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Tealight
Ice tea drinks with reduced sugar content


Iced tea is one of the most popular drinks on a hot summer day – and it has a huge amount of sugar in it. This makes it less enjoyable for many people, especially since more and more consumers want to enjoy drinks that not only taste great but also make ...



The Power of Taste
Taste Balance Solutions for High Protein Products

Athletes are not the only ones eating protein bars these days. These substantial snacks, which help build muscle mass but are also good for in between meals, are gaining appeal among the masses. Whey and pea proteins, which we use in these bars, have a ...

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The Power of Taste
Taste Balance Solutions for High Protein Products


Athletes are not the only ones eating protein bars these days. These substantial snacks, which help build muscle mass but are also good for in between meals, are gaining appeal among the masses. Whey and pea proteins, which we use in these bars, have a ...



Your Tortilla Sampler
Personalize your taste: Choose your favorite flavors, colors, spices

Playing, experimenting, diving in and being a part of something bigger than yourself: The younger generation in particular has developed a whole new way of interacting with the world around them. Immersive experiences like special movie theaters, augmented ...

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Your Tortilla Sampler
Personalize your taste: Choose your favorite flavors, colors, spices


Playing, experimenting, diving in and being a part of something bigger than yourself: The younger generation in particular has developed a whole new way of interacting with the world around them. Immersive experiences like special movie theaters, augmented ...



Veggie Falafel & Its Hummus
Meat-free with vegetarian heritage

One of the biggest trends in the culinary world is the Middle Eastern cuisine. We are tapping into this with our falafel with hummus, a vegetarian dish which is prepared with special Middle-Eastern spices and herbs. These flavor combinations are part of a broad portfolio that ...

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Veggie Falafel & Its Hummus
Meat-free with vegetarian heritage


One of the biggest trends in the culinary world is the Middle Eastern cuisine. We are tapping into this with our falafel with hummus, a vegetarian dish which is prepared with special Middle-Eastern spices and herbs. These flavor combinations are part of a broad portfolio that ...



Wake me up
Fruit meets Caffeine - Masking the Bitterness of Caffeine

Coffee used to be the only option for a quick pick-me-up. Today, many other products offer that little kick to help you get through the sleepy hours of a long afternoon. Fruit gummies with added caffeine are exactly one such product. But adding the caffeine isn’t ...

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Wake me up
Fruit meets Caffeine - Masking the Bitterness of Caffeine


Coffee used to be the only option for a quick pick-me-up. Today, many other products offer that little kick to help you get through the sleepy hours of a long afternoon. Fruit gummies with added caffeine are exactly one such product. But adding the caffeine isn’t ...

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